UX design increases conversions and user satisfaction

 

The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. It is also the sum of all interactions users will have with your offering. We’ll make sure their experience is delightful and memorable. At DAMOGRAM, we work hard to create beautiful, functional B2B applications while improving their usability. We are a UX design company which believe that everything which affects an end user is part of the design process. We dig deep to find solutions that work for our clients’ specific situations, and we do that by creating user interfaces that are clean, intuitive, expandable, and friendly.

What is UX Development?

User Experience (UX) Development is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.

 

What is UI Development?

The User Interface (UI), on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.

 

Importance of Using UI and UX Design

With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time. The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website / application can measure the success of the great UI and UX.

 

Why is UI/UX Development Essential for Business Growth?

Since UI and UX Development largely focus on the users’ satisfaction and pleasure, it plays an important role in the business’ success. From a business’s point of view, it is essential to emphasize on the users’ satisfaction in order to build the brand value and reputation of the business. With IT being the competitive field, the need of UI UX design service to grab the consumers’ attention and revenue from the company’s products is quite crucial. If the users are surfing your websites or using your applications, it is yours and your UI UX Developers’ responsibility to navigate them to their predetermined target in the most efficient way. Hence, UI and UX Development have become a significant part of today’s web development.

 

Our UX Design Process




Research

  • Goal Analysis
  • Personas
  • Workflows
  • Competitor Benchmarking


User-centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA). Business priorities often lack the reality of authentic user needs. What is awesome and matters to users isn't always what we “think” is awesome. At the research stage, we help you to discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals. Our analytical and research-oriented approach delivers strategic insights on your customers’ reactions to and interactions with your application. Based on the time and resources available, we choose research methods that work for you



IA & WIREFRAMES

  • Information Architecture
  • Layouts
  • Clickable Prototypes


Ensuring that the visual structure and presentation of information on an application is intuitive and correlated with existing user mental models and expectations is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place, and at the right time. Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.



USER TESTING

  • Story Boards
  • On-site Testing
  • Remote User Testing

Based on the goals set at the beginning of the UX process, we help you to establish the right KPIs (Key Performance Indicators). ROSSUL conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements. We use different methods to gather user feedback that range from the remote user testing to one-on-one sessions. We'll help you to choose one that works for you and is the most comfortable for the rest participants. We love surprises and are always open to any findings that may help us make your product better.



User Interface

  • Branding
  • Intuitive Design


The visual appeal of your product has an extensive impact on users. Although a product's Information Architecture is important, it doesn't facilitate engagement on its own. We employ user-centered design to produce a cohesive, predictable, and desirable effect on the target audience. By targeting users on a deeper and more emotional level, we make the user experience more profound. The change in experience is accomplished by eliciting an emotional response in the user which is tied to their actions and accomplishments. One of the primary purposes of UX design is to add context to the natural behavior of users and, by doing so, to provide them with a story that they can take from the experience. We also make sure your product is a part of your brand’s unified entity and is presented with a required degree of integrity.



FRONT-END DEVELOPMENT

  • HTML
  • CSS
  • Java Script


The front-end is the first thing that a user will see and interact with. With more than a decade of experience, we take a load off your shoulders by making sure your application looks and feels exactly as designed and has been properly tested on platforms of your choice. Using the latest technologies, we make sure the design is translated into a functioning code at the pixel level. We code strictly in accordance with current standards and support you during an integration with the back-end system.



Integration Support

  • Integration
  • Support
  • Warranty


Our designs and code come with a 60-day warranty period that ensures you have enough time to discover any imperfection. We provide technical support and assistance during back-end integration to help make you completely worry-free.



Your Newly Designed App




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